Home > Uncategorized > For-Profit vs. Not-For-Profit Blogging

For-Profit vs. Not-For-Profit Blogging

Blogs take radically different forms depending on what you want them to do.

Not-For-Profit Blogs

A blog should be the primary driver for communication between the community and the not-for-profit organization.  A good blog should also be a “donation driver” for the organization.  Blogs like ” The Salvation Army” (http://blog.salvationarmyusa.org/) also pride themselves as being a site people can visit after a disaster for information or help.  What makes a good not-for-profit blog (in my opinion) is the relative simplicity of the layout (to keep with corporate image standards), the prominence of a donation tool and the attractiveness of the colour scheme and image layout.  WorldVision’s blog (http://blog.worldvision.org/) features all of these attributes.

Click here for more examples of good not-for-profit blogs.

For-Profit Blogs

For-Profit blogs are typically hard to pull off.  There are countless examples of bad for-profit blogs available.  For-Profit corporations typically look at blogs as a way to introduce new products or inform customers about the company (Just look at Speedo‘s Blog for a good example!).  While blogs are good at this function what they truly excel at is serving as a communication channel.  My example of a good for-profit blog follows this theme.  Coca-Cola recently launched a blog focused on the theme of conversation.  On the front-page of the blog all the posts are either about a coll coca-cola related event or a unique promotional activity.  By launching this blog Coca-Cola hopes to create an active community focused around the Coca-Cola lifestyle, not the corporation.  This blog is focused around simplicity (few menu links), organization and visual aesthetics.  More than anything else for-profit blogs should maintain and reinforce the corporation’s image and not deviate from it.

A few tips for a would-be company blog:

  1. Keep it simple
  2. Focus the blog around the community, not the company
  3. Clearly lay-out how the blog will maintain
  4. Remember that your blog is a reflection of you, don’t make sill mistakes!
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