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Blogger

Blogger is a Google product (so right off the bat it integrates with both your Gmail and Google+ accounts) that allows users to set-up and manage their blogging presence.  What makes Blogger unique is that Google has allowed users to use AdSense with their blog to generate revenue.  Blogger allows users to not only control how their blog appears to viewers using a computer but also independently modify the template for mobile devices.

Like all other major blogging services Blogger allows users to post using mobile devices or email.  Blogger allows for generic security settings (users can make the blog invisible to search engines) however it does not allow for the same control that Posterous does (or at least as easily).

I think that Blogger would appeal more to businesses for two reasons.  Blogger’s integration of the AdSense service will allow companies to justify their blog expenditures by using real revenue data (and not just brand benefits). Secondly Blogger allows easy integration with Google+ and Google Analytics (which will allow a company to consolidate a lot of their online presence onto one service).

Sign up for Blogger here!

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