Home > Blogging > B2C vs. B2B Blogging

B2C vs. B2B Blogging

Blogging takes many different forms depending on what your company’s target market is.  There is a vast difference between what you should aim to accomplish depending on if you are in a B2C or a B2B market.

B2C Blogging

In my view B2C blogging is all about developing the community.  A B2C blog should be focused on developing a platform that the company and consumers can use to communicate. Instead of focusing your blog around your company, make the blog about the consumer (post interesting product stories or creations – like the Coca-Cola guitar).  By focusing on developing the community you can use your blog to build a positive brand image and develop a positive and lasting community.

B2B Blogging

B2B companies need to focus on using their blog as a way to generate leads.  Using the comments section to develop your company’s leads is a way to guarantee that the companies you sell to will be interested in your product or service.  B2B blogs need to appeal to how the selling process is different for a B2C product and a B2B product. B2B clients tend to want to be more informed about the product before the actual sale (B2B buyers do more research) so B2B companies need to use their blog as a platform to distribute information to the client.

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